In a different approach from previous keynotes, the major and most anticipated product was not left until last with a “one more thing…” slide. The major highlight of the show was Apple CEO Steve Jobs’ keynote presentation, where he announced that history was going to be made. Walking around the show, I noticed many excellently presented booths including that of Omni Group, Freeverse, Apple, HP, Microsoft and others. Not to be missed were the presentations at Macworld this year, such as David Pogue’s comical talk show-like event where he interviewed several guests including Phill Ryu, founder of MacHeist and MyDreamApp. NEC announce new display, the MultiSync LCD2690WUXi-BK.Macworld presented their ‘Best of Show’ event live on stage for the first time.Parallels made their first appearance at the show with their virtualization product Parallels Desktop.Premiere Pro comes back to the Mac, and Photoshop CS3 shows Universal Binary support. Adobe Systems makes appearance at the show with a large booth, giving demos of Adobe and Macromedia products.Game makers Aspyr Media, Feral, and Freeverse were at the show with all their latest products.Storyist Software show off their newest product, Storyist for novelists.Roxio released Toast 8 Titanium at the show, with an all new interface and many new features.Axiotron’s Modbook made a large appearance at the show, the first real Mac tablet.Microsoft announces Office 2008 for Mac, coming later in 2007, will have Universal Binary support.Apple expands choice of movies on iTunes, announces over 2 billion songs sold.Apple changes its corporate name from Apple Computer, Inc.Apple quietly releases new Airport Extreme, with a similar appearance to Apple TV and 802.11n draft support.Apple releases Apple TV, which streams media from computers wirelessly to your living room (previously known as iTV).Apple previews, demos, and announces iPhone, a “smart phone” device, for June 2007 release in the US.The media went crazy over Macworld Expo this year, and here’s why: Show Summary This year’s show was incredible, packed with excitement, new products, and great events. Macworld 2007 was held from January 8th to 12th at the Moscone Center, San Francisco, California. Macworld amazingly managed to grab as much attention from the media as the Las Vegas-based Consumer Electronics Show. Macworld 2007 was the biggest Mac event yet, and attendance had increased since last year. 2007 – This year I visited Macworld Expo in San Francisco for the first time to check out new products from over a hundred companies on the show floor as tech giant Apple unveiled more magical products.
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